Whiskey Ambassador Certification Course

Module 1: Introduction to Whiskey

1.1 Whiskey Basics

• What is whiskey?
• Types of whiskey (Scotch, Bourbon, Rye, Irish, etc.)
• The whiskey-making process: mashing, fermentation, distillation, and aging.

1.2 Whiskey Ingredients

• Grains: barley, corn, rye, wheat.
• Water sources and quality.
• Yeast in whiskey production.

Module 2: Whiskey History and Heritage

2.1 The History of Whiskey

• Origins and historical development.
• Key milestones in whiskey production.
• Influence on culture and society.

2.2 Regional Variations

• Understanding whiskey regions: Scotch, Kentucky, Ireland, etc.
• How geography influences whiskey production.

Module 3: Whiskey Tasting and Evaluation

3.1 Sensory Evaluation

• Understanding the sensory attributes: appearance, aroma, taste, finish.
• Developing a whiskey palate.

3.2 Tasting Techniques

• Proper glassware and serving temperatures.
• How to nose and taste whiskey effectively.

3.3 Whiskey Styles and Tasting Notes

• Recognizing key flavor profiles in different types of whiskey.
• Describing whiskey characteristics using standardized tasting notes.

Module 4: Whiskey Brand Representation

4.1 Role of a Whiskey Ambassador

• Responsibilities and objectives.
• Brand loyalty and advocacy.

4.2 Effective Brand Storytelling

• Crafting and communicating the brand’s history and values.
• Tailoring messages for different audiences.

Module 5: Whiskey Production and Distillation

5.1 Production Details

• In-depth look at the whiskey-making process.
• Understanding the distillation and aging processes.